Packaging & Branding

Projects done at my time at Elephant Design. These projects have released in the market now. The scope of the projects ranged from packaging design systems, branding and even included directing photoshoots for some.

Packaging Design done for Tata Q. A ready to eat range by Tata Foods.

Trugrip CR-8. The new range of household adhesives by Asian Paints. The graphics were made to invoke a sense of play and inspire craft with the use of patterns. The packaging structure was developed by the product team at Elephant, and the orbs are some of the cutest things I have seen.

Daawat Cuppa Rice. The recognisable royal blue of daawat was paired with bold colors and representative images of the dishes on the pack to create a sense of trust, and build on the legacy that Daawat has when it comes to rice. As the product entered this fresh category of instant food. This was also one of my favorite photoshoots to be on.

Daawat Saute sauce. A ready to cook range to make rice more "exciting". Getting the food shot right was the primary challenge in this one, with compositing all the ingredients and the tossed rice. Then to adapt it for the bottle and pouch versions. I worked on a lot of Daawat things at my time in Elephant, really getting to understand how the brand worked and how we were helping their vision out with design.

Healthsutra. The brief was to make Millets great again, and bring it back to our daily diets. This was the first project I got to assist on and it was honestly such a learning experience for me. Right from understanding the intricacies of print production, and the limitations and possibilities of it.

Packaging Designed for Licious spreads.